Insight into Customer Needs

Targeting the International Market with the "Clean Label"

The completion and operation of the Malaysia factory is a solid step forward in Ice Blanc's globalization strategy, marking our ability to carry out large-scale production and localized operations overseas.

Malaysia was selected for its strategic location in providing access to Southeast Asian markets, stable political and economic climate, well-developed infrastructure, and government policies supporting the food industry.

The Malaysia factory primarily serves the rapidly growing, high-potential Southeast Asian market, enabling faster and more flexible response to local consumer demands with fresh, high-quality products.

The Malaysia factory is not just a production base, but also a bridgehead for Ice Blanc to gain deeper insights into the Southeast Asian market and spread out to broader regions. We will use this as a model to continuously optimize our overseas operation models.